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Through a digital-first, mobile-centric, highly configurable credit card solution that uses machine learning and alternative data, Deserve partners with financial institutions, fintech's and modern consumer brands to develop, rapidly deploy and power white label and co-branded credit card programs for any audience. The cloud-based platform also provides millennials and Gen Zs fair access to credit products and the tools to achieve financial independence.

Deserve is a venture-backed fintech company whose investors include Goldman Sachs, Sallie Mae, Accel, Pelion Venture Partners, Aspect Ventures, Mission Holdings and Alumni Venture Group.

Status:  Current

Sector(s):  FinTech

Geography:  San Francisco, CA

Other Investors:  Goldman Sachs, Sallie Mae, Accel, Pelion Venture Partners, Aspect Ventures, Mission Holdings

Website:  https://www.deserve.com









Kalpesh Kapadia
CEO & Co-Founder


Tom Crowley
Chief Financial Officer


Neeraja Prahalad
Chief Platform Officer


Bert Friedman
Chief Compliance Officer & BSA Officer