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Woo sports raises $2.7M for device that tracks stats for kiteboarders
Boston Business Journal, Apr 28, 2015

Woo Sports, the Boston-based maker of technology that tracks statistics for kiteboard and snowboard enthusiasts, has raised $2.7 million in new funding, according to a Monday regulatory filing.

About 70 undisclosed investors were listed on the regulatory filing with the Securities and Exchange Commission.

According to the filings, this is the first major outside investment the company has received to date.

The startup is an alum of the 2014 startup accelerator program Techstars Boston and offers a motion sensor device and app that allows users to track their athletic performance and compete with others.

Founded by European entrepreneur Leo Koenig in 2013, Woo Sports has garnered interest from companies such as Burton Snowboards and Red Bull.

Woody Benson, a Boston-based venture capitalist at Prism VentureWorks, is listed on the filing.

A request for comment was not immediately returned.

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